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( ) Innovatives Marketing. - Wiesbaden : Gabler, 2005. - XIX, 576 S. : Ill., graph. Darst. ( Kollat: XIX, 576 S. : Ill., graph. Darst.) Literaturangaben ISBN: 3-409-03418-8 Sign.: II 236.716 * Inv.Nr.: 191.186 * Standort: Magazin