NÖLB ) Braunschmidt, Christian: Attitude is all - The attempt of a supermarket private label to compete with discounters in Austria judged by student customers' perceptions. - [Wiener Neustadt] , 2012. - V, 96 Bl. : Ill., graph. Darst. ( Kollat: V, 96 Bl. : Ill., graph. Darst.)Wiener Neustadt, FH-Master's programme Business Consultancy international, Masterthes., 2012
Sign.: 156.841 C * Standort: Kein Sonderstandort (Magazinsaufstellung)